Skin & coat · 4 min read
Shine from the inside out.
A glossy coat is not just good looks. Skin is your dog’s largest organ — and the state of their coat is one of the best windows into their overall health.

- reason dogs visit the vet is skin complaints
- #1
- of EPA + DHA in every Shine chew
- 180 mg
- for a full coat growth cycle to show results
- 6 weeks
Why omega-3s matter.
EPA and DHA from fish oil are built into every skin cell membrane. They help the skin hold moisture, support a calm response to irritants and give hair its natural shine. Most dog foods are rich in omega-6 but light on omega-3 — Shine helps rebalance the ratio.
Itchy dog? Start here.
Seasonal allergies, dry winter air, frequent bathing and food sensitivities can all lead to scratching and licking. A stronger skin barrier means fewer allergens get through in the first place.
- Scratching or licking paws
- Flaky skin or dandruff
- Dull, coarse or brittle coat
- Hot spots and redness
Formulas for this.
Not sure where to start?
Answer a few questions and we’ll match your dog to the right formula.
Find their formulaRead next

Puppy to senior · 6 min read
Every age, its own needs.
A ten-week-old puppy and a twelve-year-old senior need very different things. Matching support to life stage is one of the simplest ways to get it right.


